I’m Viktoria, a researcher with a background in psychology, focused on user behaviour and product growth.
I turn research insights into measurable improvements in conversion and retention.
View my work →




How I turned something the product team had watched for a long time and still couldn’t explain into a clear set of causes and a full quarter of product work.
Exploring search experience on short-term rental platforms - uncovering why users drop off and what drives conversion.
Research on how to increase trust for online stores - two live websites built for experiment purposes.
E2E design for a long-term rental search platform.
A person driven by curiosity — about people, systems, business and why things work the way they do.
Good research isn't the hard part — making it matter is. Most of my work sits at the intersection of research and product decisions, where the goal isn't just to understand users but to actually do something about it.
Experience
Research & Growth Specialist
Ruby Labs
Jan 2026 – Present
Research Mentor & Product Designer
NGO Forum Młodych Dyplomatów
Jan 2026 – Jun 2026
UX Researcher
Rentals United
Jun 2024 – Dec 2025
UX/UI Designer
Not Bug
Jan 2024 – Jan 2025
UI Designer
BG-Games
Mar – Jun 2023
Education
Business Psychology
SWPS University of Social Sciences
Oct 2016 – Aug 2021